How to counter big banks’ growing primary financial institution status

These are not the tactics that will help your institution become more resilient. Each of these four actions will compromise your team’s ability to serve consumers and establish yourself as a primary financial institution (PFI). They definitely aren’t the road to generating 68% more loan volume from your checking accounts. There’s another way, a different strategy that can make you the primary financial institution for not just deposits but loans as well.
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